Designing competitive loyalty programs: How types of program affect customer equity
نویسندگان
چکیده
منابع مشابه
Rewards that undermine customer loyalty? Amotivational approach to loyalty programs
1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2009
ISSN: 1479-1862
DOI: 10.1057/jt.2009.20